The Teddy Bear Coat
Max Mara’s creative director Ian Griffiths spent a lot of time in the archive and rediscovered the rich ‘Teddy Bear' coats that the brand made in the 80's using plush long pile fabrics in noble fibres . He discovered that not
Celebrating 10 Years of The Cube
It can be analogue or digital, pixel or grain, but always, it has to be life, cubed. Keeping in line with these principles, Max Mara enlisted the help of a group of talented photographers, to help celebrate The Cube’s 10th
MaxMara Spring – Summer 2019 Fashion Show
Milano, 20th September 2018 - Max Mara works the classics; epic tales, myths and legends that illuminate human experience. The stories never change – but every age extracts its own lessons. Right now, the classical anthology is getting a rewrite
MaxMara for Green Fashion Awards 2018
The Green Carpet Fashion Awards, Italia 2018 is the world’s first ceremony honouring Made in Italy, one of the most important supply chains in the world representing true design heritage. For the second edition of the Green carpet Fashion Awards Max