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The Group

Company Heritage

1962

How it All Began

Our vision is conceived, and the story of DiL begins. In the years to come, significant actions take place, to realize the concept of DiL as it is today.
1980

DiL – the city’s finest store at the heart of Tsimiski

DiL store opens its doors at the corner of Tsimiski and Agias Sofias street, in the heart of Thessaloniki, harmonizing refined aesthetics with the ever-evolving expertise and vision of the strongest brand names in fashion. Well respected and much loved, the store quickly becomes one of the city’s finest boutiques.
1987

Launching Max Mara

The historical fashion house opens the first Max Mara Franchise boutique in Greece, in Thessaloniki, at the corner of Mitropoleos and Agias Sofias street, where it is housed until today
1990

Welcome Marina Rinaldi

The leading brand in plus size fashion and part of Max Mara Fashion Group is launched in Thessaloniki, for the first time in the Greek market. A pioneering project ahead of its time and a brand that for the first time in history created a range of clothing designed for a wide range of sizes, with particular attention to all silhouettes.
1992

Expanding in Larissa

The group is expanding its development in the city of Larissa, where Max Mara & Marina Rinaldi open their doors, on 37 Kouma street. The grand opening is marked by a spectacular fashion show, establishing the boutique in the city’s finest and luxurious boutiques.
1996

MAX&Co. Lands in Thessaloniki

MAX&Co. the contemporary fashion brand of Max Mara Fashion Group, opens its franchise boutique store on Agias Sofias street, in Thessaloniki. The brand is offering modern women a stylish and versatile wardrobe inspired by their resourceful lifestyles.
2008

Larissa Relocation

Max Mara & Marina Rinaldi boutique in Larissa is relocated in the hot spot of the city, on Papakiriazi street.
2009

MAX&Co. Revival

MAX&Co. is being renovated and relocated to 72, Tsimiski street, in Thessaloniki.
2010

Expanding in Athens

Max Mara boutique opens in Athens, at the corner of Kanari and Akadimias street in Kolonaki. The flagship store truly embodies the essence of the brand, evoking Max Mara’s fundamental values of Italian craftsmanship and timeless elegance, marking it as the finest luxury fashion destination.
2011

New Corners in Attica Department Stores

The corners of Max Mara Studio, Weekend Max Mara, Marella, Pennyblack, and MAX&Co. are welcomed into ATTICA department stores in Athens and Thessaloniki.
2014

Relaunching ESCADA

The group’s portfolio is expanding with the relaunch of ESCADA, one of the world’s leading luxury womenswear brands that represents modern elegance, cool glamour, and confident femininity.
2017

New Max Mara Boutique in Kifissia

Max Mara opens a brand-new elegant boutique in Kifissia, one of the most glamorous and luxurious stores of the group.
2018

Max Mara Flagship Store Renovation

Max Mara’s flagship store in Kolonaki has carried out a major refurbishment, remaining one of the most impressive stores in the heart of downtown Athens.
2020

MAX&Co. & Max Mara The Cube Open in Attica City Link

MAX&Co. & Max Mara The Cube open two impressive new corners in ATTICA department store in City Link in the heart of Athens.
2021

Today

Today Max Mara Franchise in Athens, Thessaloniki and Larissa is owned by the Tsavdaroglou family, who at the same time successfully maintain a rich selection of premium designer brands under the ever-growing company DiL Fashion Group.

Our mission

Commitment, sense of belonging, entrepreneurship and managerial skills are the core values on which the success of DiL Fashion Group is established. Those principles allowed passion, innovation, and creativity in the women’s fashion world, to express itself and continuously develop within precise style identities.

DiL Fashion Group continues to be synonymous with elegance, creativity, and a beloved destination for a unique shopping experience. Our products, and the cultural values they embody, blend tradition and innovation, and kindle dream and fantasy.

 

Antonis Tsavdaroglou
CEO
DiL Fashion Group

Copyright © 2021, DiL Fashion Group S.A.