Weekend Max Mara SS 2023: Living in the Weekend
The message behind the Weekend Max Mara Spring/Summer 2023 collection is a message of positivity, the expression of a free mindset: Living in the Weekend is an attitude to life.
Walking on the streets of London, dense with people and places, this season’s Weekender is always on the move. Immersed in the atmosphere of the city and making the most of what it has to offer. A vision and the vibes of a perfect weekend are projected throughout her everyday life. With a collection designed to accompany all her plans. She experiences the city as she does the countryside with the very same attitude that she adopts wherever she goes.
Captivating looks involve mix and match prints on skirts, tops, dresses and scarves that even adorn the iconic Pasticcino Bag, a bright blue pantsuit with contrast accessories, new denim silhouettes and colorful striped oversize knitwear.
Stand-out pieces are the latest reinterpretations of the classic trench coat, a brand signature garment and protagonist of every collection. Accessories come big and bright. Think yellow, orange, and green.