Max Mara CameLuxe
CameLuxe
Ultra-fine insulating technology. Made in Italy
Pursuing a fully sustainable lifestyle is not always easy and more eco friendly clothing options than those proposed by the fast fashion industry are becoming more necessary than ever. This can be achieved with a production cycle based on a Circular Economy model and upcycling is a big step forward in this direction.
Upcycling is a neologism that keeps together two concepts that not always go hand-in-hand: first, the idea of recycling; and, second, the idea of improvement and quality (even though you are using discarded materials), thus the prefix “up”.
Max Mara The Cube is the integrated collection of outerwear and accessories that encapsulates the constant pursuit of innovation inherent to the brand. It harmoniously combines a pioneering spirit with the easy living approach of contemporary clothing. CameLuxe is the latest innovative project from The Cube.
CameLuxe is a new frontier for mindful fashion: discarded camelhair fabrics are upcycled from our legendary coats (and not only) in order to create a warm insulating pad. It is capable of maintaining the same properties of virgin materials, without requiring additional consumption.
CameLuxe is created in three steps; first, recovered materials are gathered and sorted from our manufacturers in Italy; secondly, they are transformed through a mechanic process into very fine fibres. Lastly, the fibres are blended with recycled polyester, creating a high performing insulating mix, ready to be processed to create the pad.
Oversized padded coat in water-repellent technical fabric with large lapel collar and side seam pockets. Unlined. Fastened with buttons and featuring two belts in matching fabric and stretch cotton.
