Sportmax Fall Winter 2019 Campaign
Future Heritage
For its Fall/Winter 2019-20 collection, SPORTMAX introduces a vision of classicism projected into the future, working on the silhouette. The collection develops a new concept of dynamic feminine and futuristic tailoring, that is also interpreted in the new combination of suits created by mixing two joinable pieces, wearable in multiple ways to become the classicism of the future.
A sense of energy emanates from outwear pieces, from coats to bomber jackets, that defines new volumes through the shoulders, emphasizing the play on curves and contours.
Contrast-packed tailoring embraces a dynamic feminine energy. The Fall/Winter 2019 Campaign honors Sportmax’ heritage, while providing a contemporary vision of city attire.
A new sneaker collection, marked by overlapping layers on the upper in suede, rubber-effect leather and 3-D concentric circles on the soles, delineates a new dynamic shape.
Two dynamic styles, five colour ways, infinite combinations. The jacquard model, in high-top or flat, highlights the collection. Natural sophistication with a modern, minimal aesthetic. Wavy piqué shows off a bold pop of colour.
Technical materials find waves of harmony in the upper while concentric- circles bring the sole. Go with everything!