For this holiday season, be transported to the Scottish Hebrides Islands, a land of enchanting dreams, extraordinary traditions, mysterious beauty and woven wonders. The Weekend Max Mara 2021/22 Holiday Capsule Collection pays homage to Harris Tweed®, steeped in centuries-old crafting tradition, passed down from generation to generation. This traditional wool fabric becomes the leit-motif of the new Holiday drop, imagined for the most festive time of the year.

Kindling the power of imagination, the Capsule is unveiled with a mesmerizing CGI animated visual tale, recounted by two special protagonists – Ally, the Weekend Max Mara butterfly, and the friendly Atlantic Puffin, in his quest to fly. Together they embark on a new immersive adventure in the land of Harris Tweed®.

Flapping and gliding over the islands’ magical coastal wilderness, this unusual duo unravels the key pieces: a blazer, skirt and car coat, in a vibrant palette of red, pink and cerulean blue, come to life in a quaint Hebridean cottage, while the iconic Pasticcino Bag, fashioned in Harris Tweed®, dangles off a tree. Similarly, cozy, playful crew-neck sweaters in a lively fisherman’s knit motif or “naif” hilly Hebrides landscape float around, dancing with matching berets and woolly scarves.

Always handwoven using pure new wool from Scottish Cheviot sheep, with the yarn produced by the islanders, the artisan weavers carefully handweave each and every meter of Harris Tweed® in their homes, continuing a noble legacy built on the finest quality standards and traditional techniques.

Once neatly packaged in their festive ribboned green boxes, the Atlantic Puffin finally spread his wings and the two mascottes take off to deliver these wondrous, heart-warming gifts. Imagined for the most festive time of the year yet to wear and cherish well beyond the holiday season.