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Weekend Max Mara FW22 Signature Collection – “HABITO” by Patricia Urquiola

Habito is the name of the new Weekend Max Mara Signature Collection co-created together with world renowned architect and designer Patricia Urquiola for Fall Winter 2022-23. It also marks the 10th collection of the Weekend Max Mara Signature project.

In a fusion of languages and visions, Urquiola’s talent as a multi-faceted architect and designer pervades the collection through savvy and refined combinations. Silhouettes are roomy, wide and loose and, in true Weekend Max Mara style, the collection balances personality and comfort for refined travellers and their fast-paced lives. ‘Habito’, in Spanish, refers to ‘habits’ and ‘to inhabit’ in the first person. My work is everyday research about how we can inhabit a space or a living experience at different dimensions. Why not also garments? They are pieces of our houses that we bring with us in our path. The collection’s narrative is about hybrid pieces that welcome you as a home. An emotional habitat,” says Patricia Urquiola, adding how Habito is a personal and intimate project for her.

Hybridization pervades the collection, in terms of eye-catching mismatches of contrasting graphic patterns, colours, textures and even parts of different silhouettes to unpredictable effect. So, a blouse is actually transformed into a jumper blouse while coats and quilted jackets blend together seamlessly. Coats are the most emblematic garments, the most pronounced expression of Urquiola’ s “hybridization.” They are personalized reinterpretations of existing Weekend Max Mara silhouettes, primarily in cocoon-shapes, that bond traditional wools and ribbed knits with technical nylon, creating matte, shiny and reflective effects.

In a tribute to Urquiola’s roots, Habito also nods to traditional Spanish garments, represented via colourful hems, volumes, and folds. Color also plays a central role, expertly used to highlight the details or in gradient effects that wash over blouses and oversized knits.

The accessories complete the mood with a very personal take on the Chelsea boot in soft leather, featuring fringes, set on a lug sole. As for the Pasticcino Bag, Urquiola reinterprets the house’s iconic design with two fabrics: one with a padded vertical pattern for a 3D effect and the other one with diagonal lines that create an iridescent glow. The Pasticcino Bag’s distinctive boule clasps are further enlarged, creating an even bolder statement.

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