This season’s muse is a Glam-ma who generously keeps her wardrobe open to her granddaughter. With excitement, she allows her to try on and reinvent her most iconic outfits. So the girl plays with her 60s ensembles, a reminder of the days Glam-ma strutted the streets of London with her Mod Squad, draped in elegant rebellion. And with her whimsical 70s looks with a kaleidoscope of pop patterns and intense hues, plus a touch of floral romanticism.

In the effervescent domestic bliss of Granny’s home, the fashionable granddaughter creates new looks for herself, modernising with a cool sense of nostalgia and an ironic twist on old fashioned dress codes. Meanwhile cult movies like Belle de Jour and The Discreet Charm of the Bourgeoisie by Luis Buñuel and Jeanne Dielman, the 1975 fil directed by Chantal Akerman are also key inspirations to the mood of the collection. 

With these images in mind, the Sportmax Resort 2022 is an endearing study of this nostalgic sentiment and conservative style. Dresses that embrace the free feminine figure, in mini and midi lengths and extra-long trousers tailored to cover the shoe or caress the ankle, serve as the starting point.

Sophisticated and sensual looks are accentuated, at times, with volumes executed with architected precision. From check patterns to florals, ensembles are awash with fresh colors for a carefree style that is truly endearing.

An array of leather looks punctuate the overall mood, like the tailored in typical 1960s savvy style re-worked into a jacket with a boxy silhouette, a statement brick-colored trench fashioned with a wide rever or a sleek longuette tube skirt.