SPORTMAX BLOOM – The Dresses Capsule Collection
A new language of research comes to life with the Sportmax Spring-Summer 2022, a capsule collection of ready-to-wear, rooted in the school of haute couture. A homage to nature and to the blooming wonder of flowers in all their forms, their colors that fill the eyes with awe and their delicate perfume that permeates throughout. Designs call to mind the sophisticated silhouettes of the world of high fashion, to include body-embracing, sculpted forms, audacious atypical combinations and the interpretation of chromatic dualisms.
The Bloom project is defined by four distinct pieces that illustrate the fresh flourishing of atelier charm that blossoms in a contemporary language, combined with the perfection and impeccability of fine tailoring of washed cotton fabrics and almost-tech materials.
The first, Magnolia, is a dress outfitted with a flare skirt, rendered ever-more spectacular by a buoyantly structured underskirt; the second, Narcissus is also flared and fashioned with a sweetheart neckline and a high corolla flounce; Iris, the bustier dress with the skirt folded at the front, transforms into the sort of drapery that takes a breath with every movement. Finally, the collection culminates with the Calla, the sleeveless dress crafted with a double-fitted silhouette at the front and opening at the back in ample fashion.