SPORTMAX – founded in 1969 by Achille Maramotti as the more experimental designer collection of the Max Mara Fashion Group – covers its 50 years of history through a special Anniversary Collection. A path that starts from the rich history of the brand, but always looking at the
future.

The collection plays on three colors with vibrant tones: emerald green, deep red and ultramarine blue, which evoke seventies atmospheres. Here depicted in an incredible #SportmaxEditorial on L’Officiel China magazine. Photographed by @_nickyang3 and styled by @sylarlsy for the occasion of 50th #SportmaxAnniversary. 

@elleindonesia celebrates the 50th #SportmaxAnniversary with this great editorial shot by @protogeny and styled by @ismelya. An energetic interpretation of all colours and shapes of the historical #sportmax‘s DNA. The graphic touch and dynamism of the Sportmax Anniversary Collection inspired the French artist Aurore de La Morinerie, who caught its essence through her illustrations characterized by a great pictorial impact.

Trench’s interpretation made by @britishvogue. One of the best pieces from the 50th #SportmaxAnniversary collection is powerfully showed in this #SportmaxEditorial.