During a season in which Global Design Director Niall Sloan consolidated a contemporary vision of the ESCADA woman with his Spring/Summer 2019 New York runway show, the brand introduces a new facet of its evolution: Rita Ora as its house ambassador.

AN INTERVIEW WITH RITA ORA


You are the new face of ESCADA. How does it feel?

To have shot the new campaign with ESCADA is a dream come true. I am really looking forward to representing ESCADA to the fullest.

What were the highlights?

Looking through the incredible archives and going back through the ESCADA history books and being able to experiment with colors and tones and structures.

How would you describe your style?

I am never afraid of using colors. I like to feel comfortable and dress in a spontaneous way. It is amazing to get dressed-up and try something new like clashing prints and patterns. I quite like that people don’t know what to expect from my style.

You are an independent and modern woman. What is your opinion on ESCADA?

For me, ESCADA is a celebration of women, the WOMAN! I love the bright colors and bold shapes.

The Spring/Summer 2019 campaign brings to life an imaginative world where Rita playfully explores and interacts with oversized accessories and heritage logo detailing. The campaign was shot by renowned photographer Craig McDean and styled by Jacob K.