Max Mara SS24 The Cube
Max Mara The Cube concentrates on the research of innovation that has always characterised Max Mara Group, blending a cutting-edge spirit with the easy living approach of contemporary apparel to shape an innovative idea in terms not only of design but also of craftsmanship and technique.
Focused on the down jacket, the iconic project Max Mara The Cube is an integrated system of outerwear and accessories born in 2008. Exclusive fabrics created specifically for the project, individual components with outstanding characteristics, innovative design solutions; reversible and modular, with a range of accessories, Max Mara The Cube is luxurious, functional, practical and unique, with a clear, precise identity underlined by the unmistakable packaging: the “Cube”.
Max Mara The Cube is an original design item that has been included into the collections of the Staatliche Museen in Berlin and of the FIT in New York, where it has been displayed as a “cult object” within the ‘Fashion and Technology’ exhibition. The perfect combination of creativity, industrialization and experimentation.