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  /  DFG Magazine   /  MAX&Co. SS 2023 New Nostalgia

MAX&Co. SS 2023 New Nostalgia

Spring-Summer 2023 season kicks off with a throwback to Y2K, in a modern reboot of Noughties nostalgia. Late ’90s and early ’00s cultural touchstones, like the coming-of-age romcoms Clueless and Legally Blonde, provide the collection’s starting point.

NEW NOSTALGIA

A masterful mixing of style and comfort, polish and playfulness, the season begins with fashionforward pieces that can slot seamlessly into her busy life. Suiting is one of the key stories in the collection; jewel-toned trouser suits, natty skirt suits and poppy polka dot co-ords look as good on duty as off. A-line or full midi denim skirts are elevated in luxe indigo washes. Ease is key, see the tunics in vibrant floral prints.

And – paging Cher Horowitz – for a dose of back-to-school cool, new-term preppy vibes are remixed with a hint of rebellion, think pleated minis with cropped leather jackets and blazers nonchalantly thrown over hoodies. The message? She’s up for anything, and ready for everything!

GIRL OF THE MOMENT

Now she channels the swagger and fun of Y2K girl-gang pop videos. AM-to-PM jeans headline now. Straight legged, boyfriend baggy, or cropped bootcuts? That’s down to you. For something different, check out the floral printed styles. And for smart suiting that doesn’t sacrifice personality, look no further.

Taking career girls from graduation days to internships to new jobs and beyond, tailored trouser suits – with narrow or wide-legged pants, double or single-breasted blazers – come in statement stripes, Prince of Wales checks and bold block colours.

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