MAX&Co. SS 2023 Making Waves
Leaning into a nautical theme, SS23’s woman always makes a splash. Confidently mixing and matching, she wears Breton stripes with tie-dyed denim and floral prints and hoodies with skirts.
Elsewhere, the traditional codes of quayside dressing – striped knits, deck shoes – are enlivened in a peppy palette of fuchsia, candy pink, blue and green. And don’t miss the slim-cut cotton trench, a perfect summer layering piece.
THE ELEVATED EXPLORER
With adventures to go on and memories to make, she seeks out clothes that take the hassle out of getting dressed. Crisp cotton co-ords in soft-scoop shades are a vacation staple, ditto the widelegged palazzo pants and midi skirts made from micro-pleated recycled polyester (ideal for handluggage-only trips).
Dopamine dressing also comes to the fore via gypset glamour: lush, colourful floral prints, hippy-luxe crochet trousers and electric patchwork tunics and maxi dresses are surefire conversation starters. The unexpected hero piece? A post-card print scarf which can be worn as a top, sarong or tied around the head.
Taking a cue from the gypset bohemian glamour of Ibiza, the look is eclectic – but elevated. Days spent discovering local markets, and nights spent dancing, call for breezy clothes that are easy and impactful.
Unafraid of clashing prints, her new go-to is the beach shirt in tropical Hawaiian florals with contrasting geometric pattern trims and pockets. She wears this with the coordinating shorts. A swishy halter neck midi dress is the definition of daytime chic.