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  /  DFG Magazine   /  MAX&Co. Co.llaboration with Superga
, MAX&Co. Co.llaboration with Superga

MAX&Co. Co.llaboration with Superga

MAX&Co. is delighted to introduce the latest chapter in its &Co.LLABORATION series for autumn/winter 2023, this season joining forces with iconic Italian footwear brand, Superga®.

, MAX&Co. Co.llaboration with Superga

, MAX&Co. Co.llaboration with Superga

Founded in Turin over 100 years ago and a pioneer in the use of vulcanised rubber for footwear, Superga® is today an internationally renowned brand thanks to the numerous VIPs and celebrities who have sported the brand over the years, its timeless appeal  remaining unchanged.

, MAX&Co. Co.llaboration with Superga

, MAX&Co. Co.llaboration with Superga

This collaboration between MAX&Co. and Superga® places the emphasis firmly on an effortless blend of the brands’ shared values of form and function.

, MAX&Co. Co.llaboration with Superga

, MAX&Co. Co.llaboration with Superga

The &Co.LLABORATION capsule looks to classic, preppy-inflected sportswear for inspiration. Imagining a group of friends escaping to a villa for the weekend, pieces are designed to look as good on the court as off. Key styles to note include the pleated culottes, athletic jackets and polo dresses. Deep V-neck sweaters are enlivened with floral trims, while crisp whites and muted neutrals are  interspersed with shots of bold brights.

, MAX&Co. Co.llaboration with Superga

, MAX&Co. Co.llaboration with Superga

Hero designs from both houses are seamlessly woven into the collection, in which T-shirts are key: from the MAX&Co. logo tee with floral designs, to the postcard tee featuring images from Superga® ad campaigns of the ‘30s. Two classic Superga® styles, the chunky-soled Alpina from the ‘50s, and the Panatta, worn by the tennis champion of the ‘70s, are joined by the Bubble, a brand-new addition for the coming season in an up-to-the-minute shape.

, MAX&Co. Co.llaboration with Superga

, MAX&Co. Co.llaboration with Superga

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