MAX&Co. Co.llaboration with Superga
MAX&Co. is delighted to introduce the latest chapter in its &Co.LLABORATION series for autumn/winter 2023, this season joining forces with iconic Italian footwear brand, Superga®.
Founded in Turin over 100 years ago and a pioneer in the use of vulcanised rubber for footwear, Superga® is today an internationally renowned brand thanks to the numerous VIPs and celebrities who have sported the brand over the years, its timeless appeal remaining unchanged.
This collaboration between MAX&Co. and Superga® places the emphasis firmly on an effortless blend of the brands’ shared values of form and function.
The &Co.LLABORATION capsule looks to classic, preppy-inflected sportswear for inspiration. Imagining a group of friends escaping to a villa for the weekend, pieces are designed to look as good on the court as off. Key styles to note include the pleated culottes, athletic jackets and polo dresses. Deep V-neck sweaters are enlivened with floral trims, while crisp whites and muted neutrals are interspersed with shots of bold brights.
Hero designs from both houses are seamlessly woven into the collection, in which T-shirts are key: from the MAX&Co. logo tee with floral designs, to the postcard tee featuring images from Superga® ad campaigns of the ‘30s. Two classic Superga® styles, the chunky-soled Alpina from the ‘50s, and the Panatta, worn by the tennis champion of the ‘70s, are joined by the Bubble, a brand-new addition for the coming season in an up-to-the-minute shape.