Denim Culture
SPORTMAX PRESENTS
DENIM CULTURE
A celebration of the fabric that created a fashion revolution and became a staple of wardrobes across the world, introducing Denim Culture: a fresh, elegant and feminine interpretation of modern denim wear.
The collection is composed of eight distinctive designs, in three types of denim: Raw, Classic or Stretch and it revisits the styles typical of Sportmax such as the famous feminine fit, the refined details like ruching and the sporty vibe characteristic of the brand.
“Blue jeans are the most beautiful things since the gondola” is one of legendary fashion editor Diana Vreeland’s most famous quotes. She too was a fan of the fabric that irreversibly altered the fashion landscape.
This special edition “capsule collection” uplifts and beautifies classically cut jeans, jacket and dresses through elegant tailoring, and sporty dynamism, to retell denim’s story in a more contemporary and distinctively feminine way.
