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Weekend Max Mara Spring Summer 2021


Nature at the forefront. The Spring Summer 2021 Weekend Max Mara protagonist has added a new dimension to her lifestyle. A smart urbanite with a passion for culture and traveling, fulfilling her personal dreams now also means getting in touch with Nature. And not merely as an occasional Weekender getaway.

Cultivating one’s own passion for gardens, wild flowers and country living, reading about herbs, plants, and organic farming, strolling through luscious country fields and sun-drenched olive groves have never been so soul-enriching and meaningful. The essence of well-being. Returning to one’s roots. Away from the chaos of the urban landscape, the new normality calls for nature. And for a reinterpretation of one’s wardrobe accordingly.

Portrayed in the picturesque grounds amid the lush vegetation of a Mediterranean homestead, the collection boasts an array of elegant but relaxed trousers and skirts in the finest cottons and linens, teamed with matching blouses and gilets.

Neutrals, greens and blues prevail and blend with new ton sur ton prints and touches of denim. A silk bandana is the headwear of choice and a straw cloche gives a hint of retro allure. Think French southern bohemian infused with a slight British charm. Accessories follow the vibe in napa, crochet and raffia.

Lensed by photographer Angelo Pennetta, Jean Campbell interprets the transition of a mood from the city to the country.

Copyright © 2021, DiL Fashion Group S.A.