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Sportmax ToBeLovedByYou FW ’22/’23 Capsule Knitwear Collection Inspired by Iconic Marilyn Monroe

Iris Law models the knitwear capsule collection inspired by Marilyn Monroe. Marilyn Monroe is a cinema icon, and perhaps the very definition of twentieth-century feminine sensuality. The strong spirit of the model and activist Iris Law charms admirers everywhere, from magazine covers to the catwalks of the biggest brands in luxury fashion, as well as on her own social media pages.

Iris is the Gen Z version of Marilyn Monroe – magnetic, free and independent. Marilyn and Iris are the soul and the face of ToBeLovedByYou, the Sportmax Fall-Winter 2022/23 capsule collection of knitwear total looks that translates the absolute femininity of the Hollywood icon into the ultra[1]contemporary language of Jude Law and Sadie Frost’s daughter, Iris.

The words I wanna be loved by you, sung by Monroe in Billy Wilder’s 1959 cult movie ”Some like it hot” have given the name to the pieces of this Sportmax capsule collection, which is inspired by Marilyn and her wardrobe, filled with the tight-fitting dresses with plunging necklines and backless models with slender straps that made her a timeless symbol of feminine beauty, well aware of her powerful seductive quality. Today Iris radiates this same allure – as aesthetically different as she may be from the original Marilyn – nevertheless she expresses the sensuality of her age in way that is just as powerful.

The collection is crafted in cashmere and the silhouettes are tight-fitting, paying a tribute to the powerful sensuality of today’s women. The close-fitting shapes strike a contrast with the oversize sweaters featuring a macro or micro inlaid heart in contrasting shades. The colours are white, black, red and a vibrant lipstick pink.

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