Sportmax celebrates 50 years and taps Canadian theatre and opera director and designer Robert Carsen to inspire eight window displays at Milan’s Rinascente – Piazza Duomo – during fashion week

Sportmax will take over the windows of Milan’s Rinascente Piazza Duomo department store, for the duration of Milan’s ready-to-wear shows that will run February 18 to 24. Situated in the heart of the fashion capital, adjacent to the city’s majestic Duomo cathedral, eight window displays envisaged by Canadian theatre and opera director Robert Carsen, will be unveiled, ushering in the brand’s golden anniversary year.

Sportmax 50th Anniversary Collection will be available in April in Max Mara Boutiques!