SPORTMAX Spring Summer 2020
FEMININE SUMMER FLOW
High on summer spirit. Rediscover the sense of freedom with a fresh style that channels the energy and optimism of summer. Delicate patterns and hues, rich leather details, weightless fabrics and fluid forms create a naturally positive and subtly uplifting interpretation of neo-romantic femininity.
Fluid dresses in distinct silhouettes are characterized by important volumes and transparencies. The flying fabrics, the triangular shape of the sail, ropes and stitching define new silhouettes.
The collection plays with the contrasts between precise tailoring and the delicate fluidity of blouses and printed dresses in soft colors that appear to be faded by the sun.
With a lustrous sheen, this chiffon dress speaks volumes with its long, sinuous shape and naturally-ruffled hemline. The light fabric construction drapes across the body with a featherlight fluidity, detailed with wide leather-cuffed sleeves and a flared skirt.
Traditional tailoring balances playful volumes with modern accessories, like bucket bags and monochromatic eyewear.
The tailored suit is offered in feminine colors and soft fabrics, while pants and skirts are styled with puffy flower-print shirts or blouses with chains and leather band details. Floral prints in a hushed color palette are emphasized with a glossy effect.
The SS20 Campaign features signature Sportmax tailoring but with a modern neo-romantic twist. Soft fabrics juxtapose leather detail creating unique rhythm and flow. Flying fabrics generate seamless movement and freedom. Structure meets sunshine fluidity. Effortless elegance ensues.
Sun-faded soft tones: a palette of perfectly layered delicate whites, dusty pinks, sea foam greens, deeper blues and rich indigos.