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  /  DFG Magazine   /  SPORTMAX Denim Culture FW20
, SPORTMAX Denim Culture FW20

SPORTMAX Denim Culture FW20

Sportmax presents JT20, the fourth edition of the Denim Culture capsule collection, of which Italian singer-songwriter and producer Joan Thiele is the protagonist. The rising star’s hit singles Le Vacanze and Puta, both part of an upcoming extended play record that will be released in March of this year, have propelled her into the limelight of the Italian contemporary music scene.

, SPORTMAX Denim Culture FW20

JT20 is the result of a dialogue between Joan and the Sportmax creative team. A conversation between the music and fashion worlds, some of the cultural figures and movements that have impacted Joan’s sound were incorporated into the mood board.

In terms of style, JT20 is defined by its precise, ultra-clean silhouettes, accentuated by vibrant colours and enhanced by jackets fashioned with uniquely constructed sleeves, trousers designed with couture volumes and the injection of luxe fabrics such as duchess and taffeta.

, SPORTMAX Denim Culture FW20

, SPORTMAX Denim Culture FW20

The denim ensembles are characterised by sharp sartorial constructions, in order to achieve an effortless, charming silhouette. Coats embrace the body, while skirts and dresses are well proportioned, elegantly drawing attention to the legs. Smart, seductive tops compliment the richness of the trousers.

, SPORTMAX Denim Culture FW20

, SPORTMAX Denim Culture FW20

The colour chart is dominated by darker denim shades, as well an energetic,bright range of orange, fuchsia and turquoise.

, SPORTMAX Denim Culture FW20

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