Max Mara Teddy Bear Icon Coat
An ‘It Coat’ from conception
An ode to extravagance in both form and fabric, the Max Mara Teddy Bear shot to icon status on its debut in 2013. An ‘It Coat’ from conception, the cocoon-like cut and plush faux fur of camel hair on silk make it a must-have for women worldwide.
Max Mara’s creative director Ian Griffiths rediscovered the rich ‘Teddy Bear’ coats that the brand made in the 80’s using plush long pile fabrics in noble fibres. The team worked with an Italian supplier to redevelop the technology to produce a unique faux fur of pure camel hair on a base of silk.
The exuberant volume of the coat is a celebration of the fabric’ s opulent extravagance.
Everyone who sees it just wants to wrap themselves up in it, including Carine Roitfeld, Anna Dello Russo, Karlie Kloss, Kim Kardashian, Izabel Goulart, Rita Ora to name a few.
The Max Mara Teddy Bear Coat has been selected as the winner of the award “Best of the Best 2017” for Women’s Coat organized by Robb Report China of Trends Group.
Embracing outwear
A ready-to-wear warm embrace, wrapping up in a Teddy Bear Coat feels like returning home, evoking sensations of comfort, trust and total self-assurance.
WEAR IT WITH +
A Teddy in audacious cyan, cerulean or corn yellow? Why not? It will light up your winter, this year and many more to come.
Be bold with the #MaxMaraTeddyBear coat from the #MaxMaraFW19 collection.
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