Max Mara Resort 2020
In the year that marks the thirtieth anniversary of the fall of the Berlin Wall, Max Mara pays homage to the rebirth of this incredible city, a true hub of art, architecture and design. The exclusive location: the Neues Museum, hosting a runway show for the very first time.
Max Mara’s ‘Berlin coat’ is an homage to the city. Immaculate white, strictly tailored, its shoulders emphasized by embroidered flowers – an homage to the exquisite porcelain of Meissen, the epitome of German craftsmanship. It draws together the threads of a collection that combines design, history and emotion.
Refined outerwear
Enter the new season in the #MaxMaraResort20 white coat and blazer embellished with jeweled appliqués.
The museum contains one of the world’s most precious collections of prehistoric artifacts. There’s a striking modernity and sophistication about some of those things that were beaten out by hand in a time before time was measured. The exquisite precious metal objects from the Bronze Age – including one of the museum’s most dazzling exhibits, a gold leaf ceremonial helmet known as the Berlin Gold Hat- are the inspiration for a series of sculptural bracelets, necklaces and earrings designed in collaboration with jewelry designer Reema Pachachi.
Tone on tone. Max Mara’s combining design, history and emotion with refined fabrications in a rich color palette.
Max Mara’s approach has always been quasi-architectural, and the Neues Museum resonates with the brand’s design philosophy; a respect for heritage, history and storytelling, coupled with a commitment to modernism.
Seeing red
@kendalljenner wears the #MaxMaraResort20 double cashmere coat with pleated georgette trousers for @voguemagazine
This printed silk motif adds a playful twist to #MaxMaraResort20 suiting.
A perfect pair. Complete any look with a #MaxMaraResort20 leather clutch and suede ballerina slippers.
