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  /  DFG Magazine   /  Max Mara Fall Winter 2021 Runway Show

Max Mara Fall Winter 2021 Runway Show

Britannic style with an Italian accent. Authentic and sometimes eccentric, it’s been a recurring theme at Max Mara right from the start and it’s the backbone of this anniversary collection. New must-haves include the oversized bomber jackets and “thornproof” jackets in incredibly soft alpaca wool with utility pockets. To be worn with kilts, thick socks and sturdy shoes. And to complete the urban-county mix, there are impeccably tailored suits in tattersall checks, chic graphic tartans, oversize aran knits, velvet elbow patches and jaunty jabots in organza.

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Triumphant and unstoppable, striding through the festive, flag-lined city streets, the Max Mara woman is a self-made queen.

She’s come a long way since 1951. Achille Maramotti declared that when he founded Max Mara, his sights were on ‘the wives of the local notaries and doctors’. He chose well. Those stalwart women went on to get jobs of their own; they rose and rose, and Max Mara went with them.

The jewel in her crown is her Max Mara coat, of course. In cuddlesome teddy, long haired camel, or sleek drap, it’s the perfect harmony of volume, proportion, balance, construction and finish.

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