A new sense of glamour magic energizes Max Mara’s idea of power dressing this Fall Winter 2019, creating a contemporary collection that is sharper and sassier than ever. Right now, everyone’s talking about fashion that empowers women, but how exactly does that work? Max Mara says it’s all about clothes that allow you to shine. Glamour is the magic ingredient that puts the power into power dressing. More than just ’fashion’, glamour offers an armory of personae, tricks and tools.

A silhouette that’s strong at the shoulder; wider,boxier and leggier. Skirts that look as though they were cut from mens’ pants –above the knee, or ankle grazing- to wear with thigh high boots and svelte polo sweaters. Plush alpaca, camel and cashmere artfully bound in leather.

International models like Bella Hadid, Kaia Gerber, Irina Shayk, Joan Smalls and legendary supermodel Eva Herzigova, took to the runway, showcasing pieces from the bold collection.

Max Mara glamour translates into strong-shouldered silhouettes balanced by chic and sleek elements for FW19. Men’s tailoring inspires sharp shapes while Max Mara’s signature shades color camel, cashmere and proudly faux croc for a power glam mood.