Max Mara Beachwear Spring Summer ’23
Inspired by Art Nouveau and Art Deco, the Max Mara Beachwear Spring Summer 2023 Collection is the modern embodiment of classic Côte d’Azur glamour.
It is a style celebrated on the silver screen that speaks of languid days under the sun on elegant yachts; its vocabulary, the colours of the sea and the natural landscape. Fashion statement is, at all times, attended by sophisticated function. Glamour is underpinned with practicality. Nothing is left to chance in pursuit of style that serves the Max Mara woman.
The collection consists of swimsuits and complementary pieces that build into the perfect poolside capsule. Lycra enhanced fabrics achieve optimum comfort and figure flattering fit while kaftans and breezy beach dresses create sophisticated volumes.
Bright coloured florals and bold geometric patterns take centre stage. The eye is seduced by elegant optics from monochrome graphics to bold exotics including wisteria and orchids intertwined in a lush spectrum of sky blues and fuchsias.
The Max Mara Monogram appears as an intriguingly subtle repeating pattern. The geometric motifs that define the one-piece costumes, with their halter necklines and plunging backs and their dramatic one shoulder iterations, are echoed in bikinis and loungewear.
Fit is everything. All swimwear pieces in the Max Mara Beachwear Collection are constructed to support and enhance the figure. Beach dresses that complete the look are created to be effortless essentials that segue from day to evening and from beach to cocktail bar with enviable ease.