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  /  DFG Magazine   /  MAX&Co. “PONY RIDE” &Co.LLABORATION with Efisio Rocco Marras

MAX&Co. “PONY RIDE” &Co.LLABORATION with Efisio Rocco Marras

MAX&Co. is proud to introduce the new capsule Pony Ride, the latest chapter in its &Co.LLABORATION series created in partnership with the designer Efisio Rocco Marras. Creative director of I’M Isola Marras, Efisio is renowned for his love of print and colour and his energetic, artistic designs.

For the collection, Efisio – himself a keen rider – took inspiration from photographer Perry Ogden’s 1999 book, Pony Kids, which documented members of the Irish Traveller community with their horses. This, coupled with his research in the MAX&Co. archives was the starting point for the dynamic collection which takes classic, functional designs and disrupts them with a playful, forward-thinking spirit.

An earthy palette and traditional plaids are lit up with surprising jolts of fuchsia and acid green. Dresses and jackets – with built-in vests – play with the conventions of womenswear and menswear. A free spirit defines the attitude of the pieces; at the core of the collection is an equal appreciation for function and fashion.

“The capsule title – Pony Ride – encapsulates an active and dynamic taste, typical of the MAX&Co. woman, who is strong, energetic and always on the move. ‘Ride’ is a verb of movement and recalls the sense of power and fun which I personally experienced when designing the collection.” – Efisio Rocco Marras -.

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