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  /  DFG Magazine   /  MAX&Co. Pre-Fall Collection 2022

MAX&Co. Pre-Fall Collection 2022

Entering autumn/winter 2022 the MAX&Co. woman wants both adventure and glamour. The collection begins with a thrilling, modern take on the 1970s’ quintessential cool girl Diane Keaton and her effortless, androgynous look, before looking to the ski slopes for wardrobe inspiration. As always, everything she wears, and does, is carried off with a joyful mix of individuality, style and panache.

TO THE DANCEFLOOR
Major impact, zero fuss. The collection’s partywear exudes a laidback vibe without scrimping on glamour. Bohemian patchwork prints, rich jewel tones, fluid wide-legged pants, floral maxi dresses and, of course, the definitive little black dress, would skip the queue at 1970s New York hot spot Studio 54.

WEAR, REPEAT
This season more than ever, personal style rules. Everyday, everywhere hero pieces are to be worn however you want. It’s all about the #maxandmatch spirit: denim waistcoats, skirts and dresses are teamed with sequins, stripes and paisley scarves. A mannish checked blazer is a key 24/7 investment.

FREE SPIRIT FASHION
Boho is back as hippy-chic heroes are transported to now. Folky knits, paisley dresses, printed scarves, cowboy boots and babouche slippers are sharpened up with tailored blazers and cropped anoraks. Modernity is achieved in the mix of romance and pragmatism.

GOING GLAMPING
The wardrobe mood: sport-a-porter. It’s all about bringing a swish of 1960s-inflected St. Moritz glamour to functional pieces. The mix is again key; power florals are worn with stripes, padded hoodies under modish vinyl skirt suits, vibrant color pop tailoring with walking boots, graphic knits with everything.

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