Stories

Women Are The Future

The Korean photographer Hong Jan Hyun uses gritty black and white images to define the mood of the Marina Rinaldi FW 2017-18 campaign, featuring, for the second time, Ashley Graham.

Stories

Wrapped in Luxury

Perfect shapes come with a casual and stylish belt in a forever classic to keep in your wardrobe at any time and in any colour. Timeless, luxurious, in pure camelhair the Manuela represents the essence of quality...

Stories

Portrait Series by Fenton Bailey

This season, the Sportmax Portraits Series evolves into a distinctive championing of prodigious talent. Series one was photographed by Michael Avedon, grandson of Richard Avedon...

Stories

LOVE STORY

The beautiful cover girl Gigi Hadid loves Max Mara. And Max Mara reciprocates in an affectionate correspondence of amorous senses. The supermodel and “Instagramodel” of the moment with...

Stories

Max Mara Monopolis!

On Friday, December 16th there was the presentation of Max Mara Monopolis collection! in Max Mara Athens boutique, in Kolonaki. The limited edition capsule collection, which has been done in ..

Celebrities

Do it like Olivia

New-York-born Olivia Palermo is a fashion consultant, stylist, model and executive editor, collaborating with the most prestigious international fashion titles and online destinations...

Stories

SPORTMAX BY MICHAEL AVEDON

To celebrate its Pre-Fall 2016 Collection, Sportmax commissioned portrait photographer Michael Avedon to capture a series of women who embody the spirt of the modernist Italian fashion house ...

Celebrities

Gigi Hadid for BoBag

Presented for the very first time during the Spring Summer 2017 fashion show, the BoBag is the new Max Mara icon bag.Precise and rational - with one handle (and detachable shoulder strap) -the BoBag...

Stories

It’s all about the party girls: Anniversary Party as iBlues turns 40!

4 decades, 4 mini dresses: be sparkling and fancy and it’s time to celebrate! 4 decades of designing reinterpreted with a contemporary twist. Sophisticated colours and fabrics are the main themes...

Stories

Escada New Opening

With the opening of the new Escada corner in Attica City Link, DiL Fashion Group unveils a specially designed area, which follows the brand’s philosophy. You can explore the new collection featuring a perfect fit...

Stories

The Photographer: Ryan Mc Ginley

Lives and works in New York, New Jersey native Ryan McGinley began documenting his friends and Lower East Side subculture in New York City when he was a teenager...

Stories

Sportmax presents the “Carte Blanche” artist’s collection with Langley Fox Hemingway

“Carte Blanche”, the Sportmax capsule collection in which the artist is at the very heart of the decision-making process, is back again with its sixth edition.