Fashion

Leisure Time

Lately there has been much talk of Hygge, a word of Danish origin that has become part of international vocabulary as a synonym for happiness. It means feeling satisfied, warm and welcoming...

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Fashion

Swinging London

For the Fall/Winter 2017 collection, Pennyblack travels through time and dedicates a capsule collection to the London of the Sixties and its swinging style.

Fashion

“Abstract-Creation”

For the Pre-Fall 2017 Sportmax takes inspiration from Jean Arp's paintings and sculptures. A founding member of the Dada movement, a surrealist and later member of the “Abstract-Creation"...

Fashion

The Pre-Fall 2017 collection

Imaginary and hyperreal - all the world's great conurbations merge into the ultimate city. Liu Wei realizes his vision of Monopolis as the mise en scene for a spectacular Max Mara show. 

Fashion

The collection to make life easier

Clean shapes and pragmatic, MARELLA ART. 365 continues its path through contemporary aesthetics, functional crease-proof fabrics, which are hand washable and suitable for all seasons...

Fashion

In Bloom

In Bloom! A fresh and floral welcome to spring from Max&Co. Prints are bold and vibrant; hothouse florals burst into full bloom on A-line skirts and shift dresses...

Fashion

It’s a small world!

IT’S A SMALL WORLD. Indeed, a world in a capsule. Diving into the riot of color that is the Stella Jean-signed SS 2017 capsule collection for Marina Rinaldi...

Fashion

Contemporary Romances

All weddings are unique and memorable.
All weddings are special.
However, not all weddings are traditional.

Fashion

Africa Calling

Looking at Seydou Keita's photos of 1950's/60's Mali, the Sportmax team muses about the birth of modern life in Africa surrounded by a dying tribal era. The images show stylish...

Fashion

LA Girl

For Spring 2017, there’s a relaxed and cool-girl vibe running throughout MAX&Co.’s collection like never before thanks to an injection of California inspiration...

Fashion

Modern femininity

Max Mara rewrites the script with a star part for Miss Grace Jones, a self-fashioned icon who knows all there is to know about working the dynamic between masculine woman...

Fashion

Advertising campaign

The Sportmax SS2016 campaign is a reflection and interpretation of the new direction the brand is headed in, a redefinition of sophisticated, modern, Italian-style elegance.

Fashion

A destination for women that know how to dress in style

Inspired by women that have an effortless elegance in how they dress the Escada Summer collection offers ease and sophistication; yet, it is always refined...

Fashion

Only special pieces. Exclusively in black and white

All in the same special 365 No.1 geometrical and optical print crêpe envers satin, using both the matt and shiny faces of the fabric. Ranging from a pencil dress with crossover neckline ...

Fashion

SPORTMAX Pre Fall 2015

" I must see new things and investigate them. I want to taste dark water and see cracking trees and wild winds"
- Egon Schiele

Fashion

Where the Wild Things Were

When Robert Smithson, intellectual titan of American art declared the future “out of date”, he was musing on memory as an aspect of design. The view that the peculiarities of a place should determine ...

Fashion

A modern sartorial fairytale that is ready-to-wear.

Once a year, Max Mara’s bridal collection introduces unique pieces which aim is to please contemporary ladies in their, at times fast-track hurry, search for a wedding gown.

Fashion

The Magic Behind

An icon of design, style and modernity; the 101801 has been in constant production since it was conceived by Anne-Marie Beretta in 1981.
The coat has been the subject for the work...

Fashion

Winter Games

The Cube collection represents the research philosophy that has always been the hallmark of Max Mara Group, blending a forward-looking spirit with the fundamental demands of an easy-living ...

Fashion

Simple is so now

A balanced touch of vintage style characterises the mood that pervades Fall/Winter 2016 trends, but subtraction is the keyword of the Marella collection

Fashion

"Just like a bon-bon"

In Italian Pasticcino means ‘small pastry’; a bite-sized bon-bon that melts decadently in the mouth. The Pasticcino Bag, the latest must-have style from Weekend Max Mara, is just as delectable...