Fashion

Tie the knot - Pennyblack

For Spring/Summer ’18 with a focus on botanical references, MarellaFor Spring/Summer ’18 with a focus on botanical references, Marellahas re-invented the ever favorite 3 Times Bag!

Fashion

MARELLA 3 TIMES BAG

For Spring/Summer ’18 with a focus on botanical references, MarellaFor Spring/Summer ’18 with a focus on botanical references, Marellahas re-invented the ever favorite 3 Times Bag!

Fashion

Ashley Graham x MARINA RINALDI

Strawberries and cream, Fred and Ginger… some partnerships are made in heaven. The new collaboration between Ashley Graham and Marina Rinaldi is one of them.

Fashion

#MAXMARAGRAM

Milan Fashion Week. Palazzo del Senato. The Max Mara fashion show unveils a surprise: the runway is completely covered in the original lettering of the Max Mara brand of the 1950s.

Fashion

SPORTMAX Resort 2018 - A new approach to simplicity

Re-evaluate, reinterpret, re-edit: Iconic 90s minimalism returns in force for Sportmax Resort 2018 with a collection of sophisticated yet sporty essentials...

Fashion

Resort is Resort

The Cote d’Azur, a byword for bohemian sophistication and jazz age elegance, immortalised in the works of Dufy, Picasso, Warton, Scott Fitzgerald, Lartigue, HoyningenHuene and Horst...

Fashion

MAX IT UP

Rule number one for Spring/Summer 2018? MAX IT UP. This season MAX&Co. invites you to be bold and express yourself with a new capsule of slogan pieces.

Fashion

Leisure Time

Lately there has been much talk of Hygge, a word of Danish origin that has become part of international vocabulary as a synonym for happiness. It means feeling satisfied, warm and welcoming...

Fashion

Swinging London

For the Fall/Winter 2017 collection, Pennyblack travels through time and dedicates a capsule collection to the London of the Sixties and its swinging style.

Fashion

“Abstract-Creation”

For the Pre-Fall 2017 Sportmax takes inspiration from Jean Arp's paintings and sculptures. A founding member of the Dada movement, a surrealist and later member of the “Abstract-Creation"...

Fashion

The Pre-Fall 2017 collection

Imaginary and hyperreal - all the world's great conurbations merge into the ultimate city. Liu Wei realizes his vision of Monopolis as the mise en scene for a spectacular Max Mara show. 

Fashion

The collection to make life easier

Clean shapes and pragmatic, MARELLA ART. 365 continues its path through contemporary aesthetics, functional crease-proof fabrics, which are hand washable and suitable for all seasons...

Fashion

In Bloom

In Bloom! A fresh and floral welcome to spring from Max&Co. Prints are bold and vibrant; hothouse florals burst into full bloom on A-line skirts and shift dresses...

Fashion

It’s a small world!

IT’S A SMALL WORLD. Indeed, a world in a capsule. Diving into the riot of color that is the Stella Jean-signed SS 2017 capsule collection for Marina Rinaldi...

Fashion

Contemporary Romances

All weddings are unique and memorable.
All weddings are special.
However, not all weddings are traditional.

Fashion

Africa Calling

Looking at Seydou Keita's photos of 1950's/60's Mali, the Sportmax team muses about the birth of modern life in Africa surrounded by a dying tribal era. The images show stylish...

Fashion

LA Girl

For Spring 2017, there’s a relaxed and cool-girl vibe running throughout MAX&Co.’s collection like never before thanks to an injection of California inspiration...

Fashion

Modern femininity

Max Mara rewrites the script with a star part for Miss Grace Jones, a self-fashioned icon who knows all there is to know about working the dynamic between masculine woman...

Fashion

Advertising campaign

The Sportmax SS2016 campaign is a reflection and interpretation of the new direction the brand is headed in, a redefinition of sophisticated, modern, Italian-style elegance.

Fashion

A destination for women that know how to dress in style

Inspired by women that have an effortless elegance in how they dress the Escada Summer collection offers ease and sophistication; yet, it is always refined...

Fashion

Only special pieces. Exclusively in black and white

All in the same special 365 No.1 geometrical and optical print crêpe envers satin, using both the matt and shiny faces of the fabric. Ranging from a pencil dress with crossover neckline ...