The story begins and starts evolving.
The new DIL store (formerly “Floka”) opens in the corner of Tsimiski and Agias Sofias streets.
The new DIL store becomes DIL SA and starts growing. In appreciation of all, it is considered the most beautiful women’s clothing store of Northern Greece.
The first MAX-MARA Franchise boutique opens in Thessaloniki, in the corner of Mitropoleos and Agias Sofias streets, where it remains until today. It is a creation of Lefteris and Katerina Tsavdaroglou who –at the same time- maintain successfully the DIL company.
Both being anxious, they bring for the first time designer clothes for larger sizes, in the new franchise store MARINA RINALDI (1 Agias Sofias str).
Yet another development step takes place, this time outside of Thessaloniki. The store MAX MARA & MARINA RINALDI opens in 37 Kouma str. in the city of Larissa, which becomes a big thing for the local community and the whole area. During the inauguration, an exquisite fashion show takes place, which impresses the elegant ladies of the city.
The MAX & CO franchise store opens in 1, Agias Sofias str.
The store in Larissa moves to the cosmic Street of Papakiriazi, number 23.
MAX & CO moves renewed to 72, Tsimiski str.
MaxMara opens in Athens, between Kanari and Academy streets in Kolonaki. It becomes the event of the year.
The cooperation with Attica department stores in Athens and Thessaloniki begins, with the input of the corners MAX MARA Weekend, Marella, Penny Black, Max & Co.
ESCADA is brought to DIL.
The objectives and the vision continues.