- Current Season
MAX&Co. is a project dedicated to young women searching for a personal style made of dresses, accessories and ideas to be freely mixed creating new and transversal languages and codes.
A dynamic, curious, eclectic, playful and conscious way of being, where sartorial tradition is combined with creative and technological experimentation of shapes, materials and colours: Made in Italy quality combined with style, glamour and intelligent design.
MAKING THE EVERYDAY EXTRAORDINARY WITH MAX&Co.
Plus, introducing the Spring/Summer 2018 campaign
Milan, November 1st - MAX&Co. is on a mission to make the everyday extraordinary. This ethos is at the core of the brand, which takes the familiar and expected and flips them into something sensational. Feeling super special shouldn’t be saved for ‘special occasions’. When dressed the part, Monday morning can be as fun as Saturday night.
Why shouldn’t everyday be extraordinary? MAX&Co. believes it can. Nowhere can you see this more clearly than in the clothes: practical, flattering, thoroughly wearable pieces that are resolutely anti-boring. The collections are a pitch perfect pairing of the creative and the pragmatic, the fun and the practical, the original and the classic – complimentary qualities that define MAX&Co. and the multi-faceted MAX&Co. woman.
MAX&Co.’s extraordinary everyday ethos is captured perfectly by the Spring/Summer 2018 collection. Essential pieces are elevated to a new level courtesy of bold prints, luxe shades, tongue in cheek slogans and thoughtful details. In short: these are statement pieces that slot effortlessly into the modern woman’s everyday wardrobe.
This playful spirit is seen in the new season campaign. Shot by Charlotte Wales the images capture models Johanna Defant, Barbora Podzimkova and Jessica Picton-Warlow captured making the sky their limit wearing pieces that with 24/7 appeal. These are clothes that make her want to express herself and MAX IT UP. She is making the everyday extraordinary.