i blues

  • Philoshophy
  • Current Season

iBlues is a sensual and feminine brand characterized by eye-catching shapes and colors. It is aimed at a young, bold and curious woman, who is very receptive to the world of fashion, loves being part of it and keeping up-to-date with the latest trend so as to be daring with her looks. The recognizable style, attention to detail and high quality fabrics, all with an eye on price, are the main ingredients that make iBlues one of the leading brands for effortless glam.

Founded in 1975 the iBlues collections are produced and distributed by Marella, part of the Max Mara group.


 06 phylosophy iblues



Unconventional Nineties! The happy, super coloured and tongue-in-cheek attitude of the 90s is back with the iBlues autumn winter 2017 collection.

The protagonist is a plucky and versatile woman with a positive, avant-garde spirit.

A contemporary Winona Ryder who loves flirting with a trend which consists of soft lines, and combines - with a touch of irony and rebellion - sartorial and street-wear items, vibrant tones and animalier patterns.

Masculine and feminine, smart and sporty: the mix of styles characterises the whole collection, which displays polished and super-modern lines.

The camel coat is worn over a jumper, while the elegant dress can be worn during daytime with sneakers or combat boots. Lace and lingerie become basic items to flaunt with a bomber, while the relaxed-fit joggers come in velvet. Soft and enveloping furs and coats, combined with items inspired by home-wear, are perfect for starting off the cold season with a caress. The must-have outfits are for a bold and outstanding look, but still overwhelmingly romantic.

Whimsical and vibrant tones, with a special eye for the world of pink hues, combine with black&white - now more iconic than ever - and featured on flowing jump-suits, dungarees with a shirt and oversize dresses, to wear with the glossy and de-structured coat.

There’s also space for the military-style, with a double-breasted coat in blue and evergreen khaki tones, highlighted by shiny lurex and brocades.

Patterns are fun and versatile, faithful to the iBlues style. Floral patterns, in the colours of autumn, featured on pinafore dresses and jacquard skirts, combined with the small Shetland wool sweater: preppy mood. Funny animals, cubs from the woods which appear on shirts and sweaters. Checks and Tartans, eco-grunge with a kind heart.

Très jolie short-length and feminine dresses for the evening: the petite robe noire reinterpreted with the lightness of black and powder-pink.

And now to surprise, a dress capsule which plays with small “fake” details, printed or inlayed, like pockets, collars and trompe-l’oeil half-belts. Sometimes you just need an unexpected detail to make a look which is simply unforgettable.