i blues

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iBlues is a sensual and feminine brand characterized by eye-catching shapes and colors. It is aimed at a young, bold and curious woman, who is very receptive to the world of fashion, loves being part of it and keeping up-to-date with the latest trend so as to be daring with her looks. The recognizable style, attention to detail and high quality fabrics, all with an eye on price, are the main ingredients that make iBlues one of the leading brands for effortless glam.

Founded in 1975 the iBlues collections are produced and distributed by Marella, part of the Max Mara group.

 

iblues out 3

 

SPRING SUMMER 2018

Welcome Spring: the new iBlues season starts off with energy and positivity. Inspired by the volumes and the couture style of the 80s, this collection displays versatile items and activewear details in technical fabrics to mix freely together with sartorial outfits. For a fun and sporty mood, more contemporary than ever. The must colour is red, to wear as total look or with light touches. Sweaters and puffy skirts, pants with side band, stripy regimental jackets… be creative! The only rule is to play freely.

Let loose embroidered tulle embellished with the cosmic theme, with stars and planets. Structured and spectacular sleeves for shirts and blouses. Organza and see-through effects to combine with statement shirts and military-style items. The protagonist of the scene is a rebellious damsel who loves contrasts and wears a leather biker jacket over the chiffon dress with a galaxy of small printed flowers. A romantic bad girl who interprets with irony the masculine/feminine theme and loves boudoir chic dresses. Pink is the new evergreen: pink and powder pink are combined with black, yellowed and the flower power pattern for an unusual wow-effect.

The summer collection takes us to distant worlds, long-length and flowing dresses, super-glam jumpsuits and fresh items to pack in your suitcase. Let your hair down and have the wind blow through it, Seventies’ style, warm tones and patterns that describe wonderful places. An oriental garden, with a kimono and a bomber featuring a Japanese print. A safari in the wild with wide cropped pants and a field jacket. A trip to South America, with a touch of Latin-style bare-shoulder tops and Vichy-patterned shirts and skirts embellished with flounces and gathers that invite you to dance. More colour, with blue tones suspended between the sky and the sea, butterfly prints, deck-chair-effect stripes and special fabrics with macramé, crochet jersey, embroidered muslin and lurex.

Finally, the summer capsule collection that takes us to Paris with all its bon ton and sparkling spirit. Bright colours, satin and flowing crêpe de chine with irresistible prints that remind us of the atmosphere of the Moulin Rouge and of Montmartre. Prêt à jouer, très jolie!