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As one of the world’s leading luxury womenswear brands, ESCADA stands for modern elegance, cool glamour, and sensual femininity. The brand, founded in 1978 by Margaretha and Wolfgang Ley, provides a distinct sense of refined quality, workmanship, and excellent fit and is characterized by color, print, and the love for detail.
Under the two product lines ESCADA and ESCADA SPORT the brand offers its customers a lifestyle concept for dressing, filled with everything from must-have daywear for business and leisure to glamorous eveningwear. Apart from ready-to-wear, shoes and bags, the product range offers ESCADA fragrances, eyewear, home textiles, watches and jewelry.
The ESCADA Group operates throughout North America, Europe, and Asia. With around 1,000 points of sale, ESCADA is present in 80 countries worldwide.
ESCADA LAUNCHES GLOBAL SPRING/SUMMER 2018 CAMPAIGN STARRING ICON AMBER VALLETTA
Munich, January 8th 2018: Luxury womenswear brand ESCADA, has enlisted Amber Valletta to be the face of its new Spring/Summer 2018 campaign.
Iris Epple-Righi, ESCADA CEO commented: “Amber is the perfect brand ambassador for ESCADA; she embodies strength, authenticity and humour. We feel honoured to be working with such a fierce role model for modern women around the globe.”
Renowned German photographer, Horst Diekgerdes, shot the campaign in Pier 59 Studios, New York. Set designer, Philipp Haemmerle, created the striking, textured floral backdrop that reflects the strong prints and playful colours of the collection. Maki Ryoke created the make-up look and hair was styled by Teddy Charles.
The Spring/Summer 2018 collection features strong yet feminine styles, combining ESCADA’s heritage in bold tailoring and gold detailing, with a vibrant colour palette. The collection also features a modern, more casual reimagining of the classic trench coat. Colours range from warm gladiola, cherry red and sunshine yellow, to the cool indigo, cobalt and powder blue. Graphic organic prints, as well as colour blocking and degradι all form key looks within this new Spring/Summer collection.