Rule number one for Spring/Summer 2018? MAX IT UP. This season MAX&Co. invites you to be bold and express yourself with a new capsule of slogan pieces. Echoing the playful mood of the collection, laidback sweaters, scarves and even socks are emblazoned with the motto MAX IT UP.
Already spotted on Chinese superstar Qi Wei, the pieces capture MAX&Co.’s fun aesthetic as well as the brand ethos: to make the everyday extraordinary by living it to the max. A simple statement, the MAX IT UP message is to be bolder, braver and brighter. More than just a slogan, think of this as a statement of intent!