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Discover the new Max Mara Beachwear collection

The Max Mara Beachwear S/S 2021 collection takes its inspiration from Eighties patterns, given a novel twist with the more minimalist approach of the Nineties, as well as the abstract shapes of the salt pans and the strong, bright colours that characterise the marine landscape, creating vibrant nuances and contrasts that polarise the visual field, in a suspended horizon of shades of black and white. Sophisticated, essential design for costumes and beachwear, able to flatter different figures.

This style research is evident in the predominance of one-piece beachwear, single shoulder, racerback and boat-neck models, cut low at the back, and in the twopiece models with broad triangle top, culottes and little bra tops, on which the vertical and horizontal stripes recall the optical effects of the Eighties, with black and white patterns teamed with colour block details to define flawless total looks.

Costumes worn with skirts and pyjama pants, with a focus on colour contrasts and tone-on-tone combinations that perfectly partner shirt dresses, tunics, extraluxurious kaftans with exquisite embroidery and revealing details; details that add character in addition to the daring colour combinations, in which black and white engage with dark chocolate brown, magenta, shades of blue and orange, with broad coloured surfaces separated by rigorous colour block elements. A colour range that warms up as summer progresses, with a triumph of cornflower blue, magenta, shades of white and dark chocolate brown that mix and blend in brushstroke prints that grace both costumes and beachwear.


A collection filtered by the eye of photographer Tom Hegen, whose aerial visions of the saltpans suggest abstractions and pictorial dimensions that liven up the prints, using a single colour palette to blend black, white and magenta, adding unexpected dashes of orange, with a deliberately crumpled effect, bringing a lived-in dimension to fabrics reminiscent of the roughness of salt in contact with the sea and the hardness of rock, with their soft feel giving away the gentle caress of modal silk, viscose jersey and Lycra on the skin: smooth, high-performance materials that naturally shape and support the female figure, setting a leisurely pace with the accent on wellness and free time.

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