Max Mara x Seoul Store
Max Mara
Seoul flagship store opening
Max Mara celebrates the opening of its first flagship store in Korea with an exclusive cocktail held on September 3rd at the brand-new elegant and futuristic boutique located in 434 Apgujeong-ro, Seoul.
Duccio Grassi Architects led the design of the flagship that truly embodies the essence of the brand evoking Max Mara’s fundamental values of Italian craftsmanship and timeless elegance.
The flagship store carries Max Mara and Sportmax collections, including a wide assortment of Accessories.
The opening party is hosted by Maria Giulia Prezioso Maramotti, Max Mara Vice-President of US Retail and Global Brand Ambassador.
The American supermodel Carolyn Murphy, who walked for the last Max Mara Resort 2020 show in Berlin, also travels from US to discover the new Max Mara flagship store as International special guest of the event.
Over 300 guests among VIPs, Socialites, Korean and International press turned up to the occasion, with names including renowned Korean celebrities and influencers such as Jiwoo Choi, Claudia Kim, Jihye Han, Hiyejin Han, Irene Kim, Eunse Ki, Nayoung Kim.
To celebrate the opening of its first flagship store in Korea, Max Mara unveils a special capsule collection in limited edition of 3 items featuring the Heritage Prints.
